TEST Magazine consistently strives to push the market forward and prides on delivering up-to-date and cutting edge editorial that helps our readers develop long-term strategies and implement sustainable solutions.
To enable this TEST Magazine must consistently stay one step ahead of the market and as the TEST Focus Groups will attract over 100 senior level professionals, all of who will be discussing and debating their key issues it will come as no surprise that each Focus Group session will be recorded. The results of which will be published in a specially designed Syndicate Supplement that will be distributed to the entire subscription base of TEST Magazine. Additionally, the articles will be published as stand alone pieces on www.softwaretestingnews.co.uk in the exclusive Featured zone.
Each sponsor will receive a recording of their room to enable them to author an exclusive two page thought leadership article (four pages for the event sponsor) based on the findings of their day as part of their package. This unique approach guarantees that the hottest and most pressing topics are covered and the session sponsors’ thought leadership credentials are publicised.
In addition to the exclusive editorial opportunity and the kudos and gravitas that is gained from this; the host will also benefit from associated supplement advertising and branding. Perhaps more critically than this is that each article in the supplement validates every sponsor’s commitment to sharing the findings of the Focus Groups with the wider testing community, which in turn helps move the market forward.